Testimonials are still advertising when used to sell
FTC guidance calls for clear disclosure of material brand connections, including payments or free products, when viewers would not expect them. Endorsements must be honest and cannot convey claims the marketer could not lawfully make. An exceptional personal result does not establish the result buyers generally should expect. Review the whole presentation, including the video, caption, links, and spoken promotion. [1]
A health claim needs more than a personal story
FTC guidance requires appropriate scientific substantiation for health-related advertising. Review implied claims as carefully as express ones: imagery and before-and-after presentations can communicate a promise without spelling it out. A disclaimer should not contradict the message viewers take away. The evidence required depends on the specific claim; citing a laboratory study does not automatically substantiate a claim about human outcomes. [2]
When selling changes the criminal-risk analysis
Posting about peptides is not automatically a crime. Taking orders, arranging distribution, or participating in prohibited conduct requires a separate analysis. Section 333 provides criminal penalties for prohibited drug-law conduct, including enhanced penalties for certain repeat offenses or intent to defraud or mislead. [3] A takedown notice and a criminal subpoena demand different responses.
How legal help can address the actual problem
Counsel can review sponsorship and affiliate agreements, claims, disclosure placement, use of your likeness, indemnity terms, and the evidence behind an account appeal. If a demand or investigation arrives, counsel can assess deadlines and preserve relevant communications. Do not promise a brand that deleting a post erases the issue, and do not change accounts to evade a platform restriction.